The Roxy Chicken Jam 2010 will be held as a carbon neutral event. The compensation for the effects on the environment and the avoidance of CO2 and garbage are in the foreground. "The Quiksilver group being committed to sustainability and the protection of the environment, it is a great step to have the Roxy Chicken Jam being held as a neutral event", says Maritxu Darrigrand who is in charge of sustainable development at Roxy and Quiksilver. The emissions that will be produced at the production of artificial snow, at the use of the snow grooming vehicles, at the concert and at the journeys will be compensated in co-operation with the Suddenrush Atlantic Rainforest Institution (SRAFRI). Snowboard stars like Terje Haakonsen (NOR) and Nicolas Mueller (SUI) are actively involved in this project aiming to sustainably preserve the rainforest at the Brazilian Atlantic coastline (further information: www.atlanticrainforest.org).
Torah Bright Roxy Pro Rider. Photo: www.roxy.com
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